We have seen this occur over and over again in recent years: You are seeking to introduce an innovative concept or service that is destined to revolutionize your field. But the best idea in the world can't gather momentum if people don't know about it--or if you can't make them care. Startups and companies have to ask themselves how can you get people to notice this great idea? Manage your launch with the utmost importance. Of course, you'll have lots of opportunities to relaunch or fine-tune your product. There are numerous stories of businesses that struggled along the road to becoming successful, but introducing a startup the right way the first time is the best way to guarantee success. Startups are not pain-free and the launching of them is likely one of the more difficult parts. It will call for lots of work and quite a bit of frustration. Do not underestimate the results either. An exciting, sound introduction can do wonders for your start-up, particularly if you know your concept well so that potential investors cannot poke holes in it. Being prepared is a good start, but it isn't all that is needed. When and where you make the presentation can really help you. Revealing your product at digital summits and conferences can catch the eyes of thousands of like-minded, innovative entrepreneurs. You can find no alternative for being able to control the variables in such an environment--you can prepare promotional content, have a system for signing up available, and generate strong rewards for people to care about the product. Plus, individuals who go to these summits likely have a wide entrepreneurial community of their own. If the right person notices your launch, they'll remember to pass it along to important colleagues at a later time. Once the launch is completed, do not make the mistake of thinking the deed is done. Keep telling your audience that the next great innovation has been revealed-- share and re-share on social media, but don't get irritating or repetitive. Give each reminder its own unique twist, or give behind-the-scenes peeks at how you got ready for the big launch. One can also reach out to people you met at the launch or other business contacts you might have. Revealing new details with these contacts that you didn't get to share at the big event can pique their interest in your product.